Joshua Harrison is a director and cinematographer based in both Nashville, TN, and Philadelphia, PA.
From an early age, he became interested in the world of entertainment after his parents immersed him in the industry. His father, a director, often brought him to set - allowing him to witness the craft of creating captivating content firsthand. His mother, a producer and artist, taught him about the importance of creativity, tone, and visuals.
As he grew up between Tennessee and a small Arkansas farm town with a population of 150, his traveling back-and-forth helped create a unique sense of both cultures within his work.
He is currently the Director of Video and Motion Graphics at Universal Music Group, where he leads a team of in-house shooters, animators, and editors, as well as a nationwide network of freelance crew. His team creates compelling media for some of the world’s most renowned artists, including Olivia Rodrigo, Justin Bieber, The Weeknd, Eminem, Lady Gaga, The Rolling Stones, and many others. His role involves extensive cross-department collaboration with designers, photographers, marketing teams, and production specialists to produce content that amplifies each artist’s distinctive voice.
Parallel to this, he also works as a freelance director and cinematographer.
Before joining UMG, Joshua was a Video Director and Editor at Apple Music in Nashville, where he helped shape visual content for one of the largest brands in the world. Prior to that, he served as the Director of Photography for Opry Entertainment and Circle Network, playing a key role in launching a modern VOD and On-Demand network while directing multiple series, documentaries, and music videos.
Joshua’s visuals blend nature with architecture, rural with metropolis. His deep understanding of shadows—both metaphorical and visible—combined with the interplay between light and dark influences his tone and material. As a creative leader, he is constantly pushing boundaries to elevate both his team and the work they create.
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